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新主机缺货下的任天堂，复刻机却出了一款又一款
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            <h2>新主机缺货下的任天堂，复刻机却出了一款又一款</h2>
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          <div class="article-author"> <a href="/girish/contents/140/956.html" class="column-link"># 环球搜讯</a> <span class="article-time" style="margin-left: 0px;"><i class="iconfont icon-shijian"></i> 2017-06-30 11:58</span> <span class="article-time">来源： <a href="/girish/contents/140/956.html">文创资讯</a></span> </div>
           
          
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             <p>这两年，任天堂似乎玩情怀玩上了瘾，经典游戏机复刻起来一波接一波。<br/></p><p><br/></p><p>先是在2016年7月，把上世纪的8位主机Nintendo Entertainment System回炉重练，推出限量版复刻版Mini&nbsp;NES主机，作价仅为60美元（约合人民币400元），由于数量不多，该复刻主机在各大电商平台被炒到近2000元。</p><p class="img-center-box"><br/></p><p>两个月后，任天堂又把“Family Computer（俗称红白机，FC）”拿来复刻，复刻版产品“Nintendo Classic Mini Family Computer（又称迷你红白机），售价依然约400元人民币，开卖持续处于缺货状态，现如今迷你红白机已停产。</p><p><br/></p><p class="img-center-box"><img src="/girish/upload/images/2017/6/3011582620.png"/></p><p><br/></p><p>一年之后，6月27日，任天堂宣布把NES/FC机的后续机种进行复刻，日版 Mini SFC 定于&nbsp;10月5日开卖；美版 Mini SNES，9月29日欧洲、美国市场开卖。</p><p><br/></p><p>任天堂不断地把老主机翻新，如此明目张胆搞复刻，为什么？为那些对任天堂NES上经典游戏感兴趣的粉丝而推出，还是为了满足那些从未玩过这些经典游戏机的玩家？</p><p><br/></p><p>当然，有这一方面原因。但是，文创资讯认为，任天堂之所以一遍遍翻新复刻老主机，既是为了用情怀来吸引老玩家，趁机赚一把，更多的是为了借助老主机不断增加品牌曝光度，留住老玩家，吸引新玩家。</p><p><br/></p><p class="text-big-title">卖情怀轻车熟路，任天堂不只是为了圈钱</p><p><br/></p><p>现如今，把老游戏拿出来捯饬一番再放到不同游戏平台上进行售卖的现象已成为家常便饭，这种行为往往被玩家称为炒冷饭，卖情怀。当然，任天堂把主机回炉重造也算是轻车熟路，每次复刻的产品在某些方面都相差不大。<br/></p><p><br/></p><p>复刻版迷你NES，加入HDMI高清输出功能，附送经典的NES手柄，内置包括《吃豆人》、《超级马里奥》在内的30个经典游戏，限量生产。</p><p><br/></p><p>复刻版迷你红白机，外观设计完全承继红白机，同样加入HDMI高清输出功能，内置《超级马里奥兄弟》、《萨尔达传说》、《小精灵》等30款经典游戏，开卖3个月全球狂售150万台，现已停产。</p><p><br/></p><p class="img-center-box"><img src="/girish/upload/images/2017/6/3011582687.jpg"/></p><p><br/></p><p>即将发布的复刻版SFC/SNES，造型方面与现有的复刻版保持同样的风格，同样采用HDMI方式与显示设备连接，附件提供两只手柄。在内置游戏方面，欧美版与日版略有不同，除共通游戏《超级马里奥世界》、《最终幻想6》、《塞尔达传说》、《魂斗罗Spirits》、《超级马里奥赛车》、《星际火狐》等外，日版独有《火焰纹章 纹章之谜》、《超级街头霸王2》等，欧美版独享《恶魔城4》、《街头霸王2 turbo》等，总共包含21款任天堂经典游戏。（虎嗅注：两款机器均会有当年未能发售的游戏《星际火狐2》）</p><p><br/></p><p>从产品的简单描述可以看出，任天堂的复刻迷你版多数在保持经典游戏机的外观的基础上，体积变小，并为了适应现在游戏需求加入了HIDI高清输出功能以及游戏手柄，游戏内容也是离不开任天堂当时最为热门的经典游戏项目。</p><p><br/></p><p>可以说，复刻起来的迷你主机在某些方面都是相通的，相对当时的产品研发，复刻本身不太需要有更多的创新，因此成本相对较低。但由于生产能力的限制，前两款复刻主机或限量生产或已停产，而即将发行的复刻主机虽不知情况如何，但供不应求也是有极大可能的，毕竟为了生产复刻版Mini&nbsp;SFC/SNES，任天堂已经停产迷你红白机。（虎嗅注：Mini&nbsp;SFC/SNES将会销售到 2017 年底，任天堂表示会比此前备货更多，另外目前并无迹象表明停产Mini FC是为了给Mini&nbsp;SFC/SNES。）</p><p><br/></p><p>但对于供货问题十分严重已然十分严重的任天堂来说，为何还要在新主机严重缺货的情况下，推出复刻版呢？文创资讯认为，供货不足对任天堂的伤害甚大，而用情怀分流并拉拢住一部分新主机的玩家，或许也是任天堂不断推出复刻版的重要原因。</p><p><br/></p><p class="text-big-title">复刻版的背后是主机市场的激烈竞争</p><p><br/></p><p>任天堂主机火是真，供货不足也是真。前不久，任天堂还因为Switch缺货发表官方声明致歉，并表示将在7、8月份增加出货量，并会在今年秋季进一步扩大产能。</p><p><br/></p><p class="img-center-box"><img src="/girish/upload/images/2017/6/3011582755.png"/></p><p><br/></p><p>确实，对于任天堂来说，无论是Amiibo，Nes Classic Mini，还是《精灵宝可梦Go》Plus以及New Nintendo 3DS等，都遇到过供货不足的问题。</p><p><br/></p><p>新主机卖断货，表面来说是好事，说明市场需求甚大，但是长远来说，对任天堂留住玩家的能力带来一定损伤，毕竟，如果严重供货不足，除了忠实玩家，任天堂的潜在玩家就有可能考虑甚至会购买竞争对手的产品，而用复刻版留住并拉拢对任天堂有兴趣的潜在玩家，不失为一种有效方式。</p><p><br/></p><p>而之所以如此，更多是因为主机市场的激烈竞争。去年，凭借《精灵宝可梦GO》的成功，任天堂市值在当时近乎增长了一倍；而随着今年3月新主机Switch的火爆销售，任天堂股价再度创下近年来的新高，超过了其最大的竞争对手之一索尼。</p><p><br/></p><p>然而，即便如此，由于Wii U的低迷，索尼超越任天堂成为本世代主机的领头羊。虽然，现如今有手游与Switch主机的加持让任天堂重新超越索尼，但是，由于索尼在这个阶段对玩家产生的极大影响力，任天堂压力也是不小。所以，为了赢回老玩家，打一波怀旧牌不失为好的策略，也可以吸引那些从未接触过红白机、超任的潜在玩家。</p><p><br/></p><p>此外，从今年任天堂的E3发布会可以看出，任天堂越来越倾向于更加便携、娱乐且具有群体竞技性的游戏生态打造，而每一款迷你复刻版与新主机Switch一样，多多少少都具备这样的功用，可见，这也是与任天堂未来发展趋势相一致的。</p><p><br/></p><p>所以，复刻版主机一波接一波，看似是卖情怀圈钱，其实更多的是为了配合任天堂接下来的游戏发展策略，与新主机Switch一起，共同抢占主机市场，共同打造任天堂的游戏生态。</p><p><br/></p><p><br/></p><p>作者 | 文创资讯记者 樊佩</p><p>本文为“文创资讯”原创独家稿件，未经授权禁止转载！更多精彩文章请关注:文创资讯（http://news.vsochina.com）</p><!--作者认证--><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/></p><p style="white-space: normal;"><strong>昨天、今天、明天，你我都在不断的改变 &nbsp;&nbsp;</strong></p><p style="white-space: normal;"><strong>加入SiteServer，我们一起去探索未来！&nbsp;<img src="/girish/upload/images/2017/7/2131056435.png" title="image.png" alt="image.png"/></strong></p><p><br/></p>
            
            
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